The brief was to create a campaign that conveyed the product’s key messages in a far more succinct and engaging way, taking existing branding and building on some of the positives of the existing materials.
Rewriting the key messages and headline, from referencing clinical papers, gave us the opportunity to focus in on the products benefits far more than had be carried out previously.
We gave the product a refreshed look and fell, by adding vibrancy, colour and life to the campaign, as well as engaging the target audience.
Branding & campaign concept
Axorid Detail Aid
Interactive UI
Exhibition Stand
Press Advertising
