Stallergenes Greer
marketing | branding | print | digital
The coming together of two major pharmaceutical brands to create the world’s largest allergy immunotherapy company was campaignable in itself. But not nearly as campaignable as the opportunity to help people live a lifetime free from allergies.
The brief required us to develop a new identity which respected the legacy of both companies while creating a new distinctive marque to define this new pharmaceutical brand.
In addition to the identity, we developed a brand world which leveraged the scientific passion and lifetime of experience which were abundant within their team. An on-site photoshoot helped capture their stories, highlighting key faculty members in a series of images and video content, which was leveraged through the launch campaign and corporate materials.
We wanted to harness the clients’ potential to make allergy history
This is what we delivered:
- Global brand strategy
- Name generation
- Brand positioning and harmonisation
- Brand identity and guidelines
- Corporate communications
- Website and digital platforms
- Internal launch
