Sanofi – Stilnoct

Heavy competition from generic products was expected with a looming patent expiry in the UK, so a new breath of life was needed to revive the product positioning with UK GPs in order to prevent sales figures from nodding off!

This is what we delivered:

• Brand strategy & development
• Product positioning
• Direct marketing
• Detail aid & sales materials
• Marketing collateral
• Advertising
• Event & display

Campaign outcomes:

• 600% return on Investment (ROI)
• 24% response to 42,000 UK GP mailing list
• 4 marketing awards including the Royal Mail DMA & PM award