RSMG Insights appoint immaculate as global lead agency –

Immaculate were appointed to assist RSMG Insights to deliver a brand harmonisation strategy and communications roll out to launch their new global positioning.

RSMG Insights provide the data, insights and intelligence needed by clients in every area of sports marketing and sponsorship. They help clients to understand their consumers better, track the activities of competitors, optimize marketing and protect rights to make the best informed marketing and sponsorship decisions.


Paul Cutmore, Managing Director at immaculate comments:

‘When we first met RSMG Insights, they were a holding company for a number of sports sponsorship marketing research brands around the world who each had fantastic attributes, skill sets and delivery mechanisms. Our first job was to look at the market and understand how to align their offer in a way that maintained both client and employee loyalty and created an offer that raised awareness, changed perceptions and delivered growth.

As an agency, but more importantly as a group of individuals that consume sports and thereby sports sponsorship, we had to find the essence of what brought us together with the Brands, Rights holders, Broadcasters and Agencies who were the clients of RSMG Insights.

As a company, it became obvious that RSMG Insights understood the business of sport and how sports fans engaged with it – and this was a sensory discovery. One that was simple to understand and communicate:

We help clients reach their commercial objectives by providing the data, insights and intelligence they need in every area of sports marketing and sponsorship.

We understand the DNA of the sports fan – what they hear and see, how they react, and how their behavior is changing over time. This knowledge is at the heart of making great marketing and sponsorship decisions in a crowded and increasingly costly market.

The knowledge and analysis that we offer can help you know your customers better, track your competitors more effectively, optimize your marketing and make the best informed sponsorship choices.

We now had a unified story for the global offer, but no consistency of the delivery of of it from the many brand faces within the group. Our next task was to harmonsise and migrate each of the brands to one global presence and tell the world… We are REPUCOM. We watch. We listen. We ask


Thomas Zimmermann, Global Director, Marketing & Communication at RSMG Insights comments:

‘Immaculate helped us to formulate and deliver a strategy that positioned our combined businesses. And as REPUCOM we offer a single, global source of independent market insights and consultancy.

Our experts in more than 20 offices around the world monitor media, conduct market research, observe the activities and distil the opinions of fans every day to provide the knowledge you need to achieve value in marketing and sponsorship.

We are the data provider of choice for over 1,000 of the top brands, agencies, clubs, rights holders and broadcasters across the sports industry.’

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To find out more please get in touch with immaculate

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Heath Road


Surrey KT13 8TS

United Kingdom | +44 (0) 1932 268 899