Ruth finds new vision correction treatment –

immaculate deliver ‘through the line’ campaign for Optegra’s permanent lens replacement procedure, Clarivu™. This included prime time ITV1 TV spots, billboards, national press and online.

Advertising communicated the story of Ruth Langford – TV presenter on This Morning and Loose Women – before, during and after Clarivu™, which continued in detail on a dedicated website.

Clarivu is a clear alternative to laser eye surgery, especially for people over 50 with short and long-sightedness who want to retain their youthful vision and reduce their dependence on glasses or contact lenses.

Getting noticed by your audiences – the trick is to know where to find them


Paul Cutmore, Managing Director at immaculate comments:

The strategy was simple. From the research, it was obvious that AB women would be the target and whilst a life away from glasses was one of the main key decision criteria to have Clarivu. We were also told by the audience that ‘feeling younger and more confident’ was also a key driver and that’s where Ruth came in.

Ruth Langsford – TV presenter on This Morning and Loose Women – as an ambassador was perfect. We always thought that Ruth hit the sweet spot in terms of our audience demographic and the success of the campaign confirmed that ten fold’

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To find out more please get in touch with immaculate

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