Merck

strategy | branding | marketing | print | digital

Revolutionising the way in which multiple sclerosis is treated

We were tasked with launching a revolutionary new multiple sclerosis product into the UK marketplace by extending the global campaign across a variety of targeted marketing elements, as well as launching the product internally. immaculate also helped to ensure future patients and nurse teams were equipped with the necessary materials, ready for the introduction of the new product.

A series of additional campaign images and materials were developed following the initial launch period, extending the life of the campaign. These new resources supported the latest clinical evidence which helped inform both prescribers and policy makers about the product’s additional benefits.

This is what we delivered:

• Design extension from the global campaign
• Print advertising
• Launch materials such as a leave piece, mailer, dosing wheel
• Digital communications & e-detail aid
• Patient support materials for both patients and nurse teams
• Exhibition design & display materials
• Internal launch
• Medical copywriting & referencing

what the client said: ‘Unprecedented response. We are all so very excited about the future’ – Director of Neurology and Business Unit Lead