Sanofi – Depakote
This award-winning campaign presented bipolar in a hard-hitting, factual and memorable way to psychiatrists and prescribers.
The campaign used powerful messages and stories from real-life patients. The campaign pieces focused on patient insights and experiences with the data conveyed clearly and concisely for psychiatrists and prescribers.
This is what we delivered:
- Advertising campaign
- Detail aid
- Leave piece
- Market access literature
- Direct mail
- Digital communications
- Sales tools