Sanofi – Depakote

This award-winning campaign presented bipolar in a hard-hitting, factual and memorable way to psychiatrists and prescribers.

The campaign used powerful messages and stories from real-life patients. The campaign pieces focused on patient insights and experiences with the data conveyed clearly and concisely for psychiatrists and prescribers.

This is what we delivered:

  • Advertising campaign
  • Detail aid
  • Leave piece
  • Market access literature
  • Direct mail
  • Digital communications
  • Sales tools

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