Optegra – Clarivu
The strategy was clear. Your eyesight is precious, so our main focus was to convince people that you can trust Optegra to look after yours.
A range of materials were produced to establish Optegra as the UK’s leading private eye care provider, showcasing their market-leading facilities and faculty of eye care experts – our task was simply to encourage patients to visit their local Optegra eye hospital themselves – and let them do the talking.
We were subsequently asked to launch an existing vision correction treatment, known as refractive lens exchange (RLE), by creating a proprietary brand for the procedure. This was promoted with a nationwide celebrity-driven campaign across all major media channels including national press, radio and a TV campaign.
This is what we delivered:
- Brand strategy & development
- Brand identity & guidelines
- TV, press, radio & outdoor advertising
- Sales & marketing collateral
- Direct marketing
- Exhibition & display
- Responsive websites
- Search Engine Optimisation
- Signage & way-finding
what the client said: ‘immaculate have now changed the way people see eye care’ – Global Marketing Director
