Meda Pharmaceuticals
The brief was to create a campaign for Axorid that conveyed the product’s key messages in a far more succinct and engaging way, taking existing branding and building on some of the positives of the existing materials.
Rewriting the key messages and headlines from referencing clinical papers, gave us the opportunity to focus on the product’s benefits far more than had been carried out previously.
We gave the product a refreshed look and feel, by adding vibrancy, colour and life to the campaign, as well as engaging the target audience.
This is what we delivered:
- Key message development & positioning
- Medical copywriting & referencing
- Advertising campaign
- Detail aid & sales materials
- Direct mail campaign
- Web-based data capture system
- Interactive presentation
- Exhibition stand & collateral
