Authority Software
marketing | branding | digital
We were approached by this growing software company to create an identity and brand world, to give the entire business a fresh and cohesive look. We created a clear brand hierarchy to showcase their three main products, giving each of them their own sub-brand look and feel. This allowed them to be used as standalone elements or as part of the overall umbrella brand. The brand world exploration included full brand guidelines, stationery, promotional materials and a website which was all extremely well received.
This is what we delivered:
- Brand hierarchy
- Guidelines
- Strategy
- Identity development
- Sub-brand exploration
- Brand positioning
- Digital platform
- Corporate communications
‘Very impressed with your professionalism & the outstanding work by the whole team‘ – CEO
