The design agency go-kart challenge –
The annual go-karting challenge was upon us once again last night and immaculate entered two teams – the suits ‘immaculate conception’ and the creative’s “immaculate combustion’ – with both putting in great performances.
Phil Staff, Managing Director at immaculate comments:
‘We wanted to make sure that the office equilibrium remained at a constant, so it was important that the suits fought to stay on top. We made sure that our strategies were all clearly defined and that adequate research had been undertaken before we launched – that way we were able to understand what the end results could be and plan for it’
Iain Norman, Design Director at immaculate comments:
‘We were robbed! I thought we were the creatives… however, after seeing how ‘creative’ the suits were with their driver changeovers, I’m not so sure!’