The campaign was developed through engaging prescribers and by asking the professional healthcare audience what the key criteria in the communication of Latuda benefits were, and how it would be best to communicate them. Out of this research and testing it became apparent that ‘HOPE’ was the key to unlocking the essence of how we introduce Latuda and align it with the aspirations of both prescribers and patients.

HOPE created a message platform that allowed immaculate to deliver core messages that ran through all communications, from campaigning to education and internal launch.

immaculate created a portfolio of marketing tools to aid in the awareness, education and sales of this new-to-market treatment. From traditional and digital advertising, e-detail aids, websites and film to events and meeting programmes. A series of printed and digital materials built upon the established creative concept was further developed for the European market, localising the campaign for this region with new patient stories.

An interactive exhibition stand helped bring the science to life, with augmented reality installations highlighting the effect of the disease on the brain and body.

what the client said: ‘Remarkable. The best effort of its kind I have ever seen’ – Sunovion CEO

The post Sunovion first appeared on immaculate design and marketing agency.

The platform was designed and built to support a range of content types and provide continual feedback and assessment throughout each training module. Participants could leave and return when they wanted, without losing their progress and each module was completed with an interactive quiz, feedback and certification.

This is what we delivered:

• Accredited medical educational programme
• Website design and build
• Naming and branding
• Video production
• Activation campaign
• Medical copywriting & referencing

The post IBD Campus first appeared on immaculate design and marketing agency.

A range of materials were produced to establish Optegra as the UK’s leading private eye care provider, showcasing their market-leading facilities and faculty of eye care experts – our task was simply to encourage patients to visit their local Optegra eye hospital themselves – and let them do the talking.

We were subsequently asked to launch an existing vision correction treatment, known as refractive lens exchange (RLE), by creating a proprietary brand for the procedure. This was promoted with a nationwide celebrity-driven campaign across all major media channels including national press, radio and a TV campaign.

This is what we delivered:

• Brand strategy & development
• Brand identity & guidelines
• TV, press, radio & outdoor advertising
• Sales & marketing collateral
• Direct marketing
• Exhibition & display
• Responsive websites
• Search Engine Optimisation
• Signage & way-finding

what the client said: ‘immaculate have now changed the way people see eye care’ – Global Marketing Director

The post Optegra – Clarivu first appeared on immaculate design and marketing agency.

This is what we delivered:

• Brand strategy
• Corporate communications
• Patient & volunteer recruitment campaigns
• Direct & email marketing
• Merchandising & promotion
• Corporate & campaign websites
• Animated sales tools
• Exhibition & display

‘I must say the work looks amazing and the feedback has been great. We are already seeing a change in business owing to your contribution. Thank you.’ – CEO

The post Richmond Pharmacology first appeared on immaculate design and marketing agency.

Our brand harmonisation strategy and global positioning launched the unified business. Our delivery was developed around one single-minded proposition: We are REPUCOM. We watch. We listen. We ask

This is what we delivered:

• Brand strategy
• Corporate & product positioning
• Corporate brand identity
• Advertising
• Brand architecture & guidelines
• Marketing communications collateral
• Internal communication
• Website creation & corporate films
• Signage & livery
• Exhibition & display

The post Repucom first appeared on immaculate design and marketing agency.

The brief required us to develop a new identity which respected the legacy of both companies while creating a new distinctive marque to define this new pharmaceutical brand.

In addition to the identity, we developed a brand world which leveraged the scientific passion and lifetime of experience which were abundant within their team. An on-site photoshoot helped capture their stories, highlighting key faculty members in a series of images and video content, which was leveraged through the launch campaign and corporate materials.

We wanted to harness the clients’ potential to make allergy history

This is what we delivered:

• Global brand strategy
• Name generation
• Brand positioning and harmonisation
• Brand identity and guidelines
• Corporate communications
• Website and digital platforms
• Internal launch

The post Stallergenes Greer first appeared on immaculate design and marketing agency.

We were asked to create strategies and communications for a wide portfolio of products in one therapy area for an older patient profile. To us, it was obvious that unification under an umbrella brand would be the best solution.

what the client said: ‘More immaculate than immaculate!’ – UK Brand Manager

The post Almirall first appeared on immaculate design and marketing agency.

Campaigns and materials were designed and developed for particular target audiences, with particular needs, but always with the products and services as drivers for success.

As standard, all pieces were produced in English, French & German, with other translations and adaptations as required.

This is what we delivered:

• Brand strategy & positioning
• Branding & identities
• Corporate communications
• Sales brochures & collateral
• Advertising campaigns
• Direct mail campaigns
• Events & sponsorship
• Photography & translation
• Website design, build & maintenance
• Exhibition stands & collateral
• Logistics & distribution

The post Denon & Marantz first appeared on immaculate design and marketing agency.

This is what we delivered:

• Strategy
• Identity development
• Sub-brand exploration
• Brand positioning
• Digital platform
• Advertising concepts

‘immaculate answered the brief so well I was brought to tears’ – Founder

The post Citycise first appeared on immaculate design and marketing agency.

This is what we delivered

• Identity development
• Brand positioning
• Responsive Website
• Printed promotional materials
• Members joining pack
• Event livery
• Team uniform

It’s not often you get the chance to really make a difference in people’s lives. Purple Warriors does just that and works with impaired armed services personnel to make a positive impact on their rehabilitation

We were inspired by them and continue to be so. We hope that you will be too.

The post Purple Warriors first appeared on immaculate design and marketing agency.

This is what we delivered:

• Brand strategy & development
• Product positioning
• Direct marketing
• Detail aid & sales materials
• Marketing collateral
• Advertising
• Event & display

Campaign outcomes:

• 600% return on Investment (ROI)
• 24% response to 42,000 UK GP mailing list
• 4 marketing awards including the Royal Mail DMA & PM award

The post Sanofi – Stilnoct first appeared on immaculate design and marketing agency.

We took an existing set of patient materials which was aimed at both very young children and teenagers, repositioning and separating them to better suit each audience. First, we reviewed the content, tailoring it for both patient groups and developed tailored packs suited to each.

The version aimed at younger children included a set of stickers to encourage the children to engage with the material, it also included a height chart to measure their progress with characters to follow along their treatment journey.

The teenage pack utilised a design style more engaging to the age group, with more in-depth information and patient stories selected for that patient group.

Both packs included booklets written specifically for parents/carers which could be easily removed and digital versions of the resources contained within a handy business card style USB

This is what we delivered:

• Patient support programme
• Name generation
• Programme identity
• Patient support pack
• Patient website

what the client said: ‘You made it all so easy for us. Thank you immaculate!’ – Group Product Manager

The post Saizen first appeared on immaculate design and marketing agency.

We challenged our client’s assumptions to deliver solutions that clearly set them apart from the crowd, signalled their strengths and brought clarification to their offer.

This is what we delivered:

• Brand strategy & positioning
• Corporate communications
• Interactive presentation tools
• Corporate & brand movies
• Sales & marketing collateral
• Direct & email marketing
• Website design & implementation

The post NHS Professionals first appeared on immaculate design and marketing agency.

This is what we delivered:

• Brand positioning
• Guidelines
• Identity development
• Promotional materials
• Photography
• Digital platform
• Corporate communications

‘We are over the moon with what immaculate have produced. The new materials are beautiful’ – CEO

The post European Flight Services first appeared on immaculate design and marketing agency.

Communicating those values through a range of materials helped to differentiate their offer, supporting the core proposition and positioning them for success.

What we delivered:

• Brand identity
• FSC printed collateral
• Interactive presentation
• Suite of brochures

‘immaculate has done a brilliant job. You have understood our business, helped us to articulate our values and proposition and created a brand that works for us’ – CEO

The post Ark Continuity first appeared on immaculate design and marketing agency.

Rewriting the key messages and headlines from referencing clinical papers, gave us the opportunity to focus on the product’s benefits far more than had been carried out previously.

We gave the product a refreshed look and feel, by adding vibrancy, colour and life to the campaign, as well as engaging the target audience.

This is what we delivered:

• Key message development & positioning
• Medical copywriting & referencing
• Advertising campaign
• Detail aid & sales materials
• Direct mail campaign
• Web-based data capture system
• Interactive presentation
• Exhibition stand & collateral

The post Meda Pharmaceuticals first appeared on immaculate design and marketing agency.