The brief required us to develop a new identity which respected the legacy of both companies while creating a new distinctive marque to define this new pharmaceutical brand.

In addition to the identity, we developed a brand world which leveraged the scientific passion and lifetime of experience which were abundant within their team. An on-site photoshoot helped capture their stories, highlighting key faculty members in a series of images and video content, which was leveraged through the launch campaign and corporate materials.

We wanted to harness the clients’ potential to make allergy history

This is what we delivered:

• Global brand strategy
• Name generation
• Brand positioning and harmonisation
• Brand identity and guidelines
• Corporate communications
• Website and digital platforms
• Internal launch

The post Stallergenes Greer first appeared on immaculate design and marketing agency.

The company website was rebuilt to present the company’s range of products in a clear manner – while giving the client the ability to quickly attach documents and media to product pages, while a mobile site was developed to present the site in a simplified form for small screens – whilst retaining full functionality and the full product range.

The company also required a bespoke exhibition stand and advertising collateral for a range of new products launched into the UK market.

immaculate was appointed to provide traditional and digital design and marketing support to help Kestrel become renowned as the most respected distributor of ophthalmic products in the UK.

What we delivered:

• Advertising campaign
• Sales materials
• Website
• Exhibition stand & collateral

‘We chose immaculate as our partner as we felt they really understood us and our aims, not only who we are now but also who we want to be in the future. Creative ideas coupled with solid design made it an easy decision.’ – MD

The post Kestrel Ophthalmics first appeared on immaculate design and marketing agency.

Rewriting the key messages and headlines from referencing clinical papers, gave us the opportunity to focus on the product’s benefits far more than had been carried out previously.

We gave the product a refreshed look and feel, by adding vibrancy, colour and life to the campaign, as well as engaging the target audience.

This is what we delivered:

• Key message development & positioning
• Medical copywriting & referencing
• Advertising campaign
• Detail aid & sales materials
• Direct mail campaign
• Web-based data capture system
• Interactive presentation
• Exhibition stand & collateral

The post Meda Pharmaceuticals first appeared on immaculate design and marketing agency.

Toothbeary, a distinguished private paediatric dentistry practice in London, is designed to appeal to children of all ages through vibrant colours and, a child-friendly and welcoming atmosphere.

immaculate created a series of printed materials for new patients and their parents to welcome them to the practice and give them an overview of the services available.

These materials were developed with a premium finish to support the professional but welcoming atmosphere of the clinic.

This is what we delivered:

• Branding
• Experiential design
• Exhibition & display
• Website

The post Toothbeary first appeared on immaculate design and marketing agency.

The campaign was developed through engaging prescribers and by asking the professional healthcare audience what the key criteria in the communication of Latuda benefits were, and how it would be best to communicate them. Out of this research and testing it became apparent that ‘HOPE’ was the key to unlocking the essence of how we introduce Latuda and align it with the aspirations of both prescribers and patients.

HOPE created a message platform that allowed immaculate to deliver core messages that ran through all communications, from campaigning to education and internal launch.

immaculate created a portfolio of marketing tools to aid in the awareness, education and sales of this new-to-market treatment. From traditional and digital advertising, e-detail aids, websites and film to events and meeting programmes. A series of printed and digital materials built upon the established creative concept was further developed for the European market, localising the campaign for this region with new patient stories.

An interactive exhibition stand helped bring the science to life, with augmented reality installations highlighting the effect of the disease on the brain and body.

what the client said: ‘Remarkable. The best effort of its kind I have ever seen’ – Sunovion CEO

The post Sunovion first appeared on immaculate design and marketing agency.

immaculate developed the name and branding for this series of meetings, aligning the meeting objectives with the treatment area in a name which represented both. The resulting logo and visual identity were developed to work in conjunction with established corporate materials while creating a unique look for this particular series of meetings.

In addition to the usual printed materials and event livery, a stage design and lighting plan was developed with local contractors, optimising the space available and providing the faculty with everything they would need for an engaging and memorable hybrid event.

This is what we delivered:

• Event naming, identity and branding
• Meeting production
• AV support
• Live event streaming
• Event planning & management
• Medical copywriting & referencing

The post Takeda first appeared on immaculate design and marketing agency.

We were tasked with launching a revolutionary new multiple sclerosis product into the UK marketplace by extending the global campaign across a variety of targeted marketing elements, as well as launching the product internally. immaculate also helped to ensure future patients and nurse teams were equipped with the necessary materials, ready for the introduction of the new product.

A series of additional campaign images and materials were developed following the initial launch period, extending the life of the campaign. These new resources supported the latest clinical evidence which helped inform both prescribers and policy makers about the product’s additional benefits.

This is what we delivered:

• Design extension from the global campaign
• Print advertising
• Launch materials such as a leave piece, mailer, dosing wheel
• Digital communications & e-detail aid
• Patient support materials for both patients and nurse teams
• Exhibition design & display materials
• Internal launch
• Medical copywriting & referencing

what the client said: ‘Unprecedented response. We are all so very excited about the future’ – Director of Neurology and Business Unit Lead

The post Merck first appeared on immaculate design and marketing agency.

This is what we delivered:

• Brand strategy
• Corporate communications
• Patient & volunteer recruitment campaigns
• Direct & email marketing
• Merchandising & promotion
• Corporate & campaign websites
• Animated sales tools
• Exhibition & display

‘I must say the work looks amazing and the feedback has been great. We are already seeing a change in business owing to your contribution. Thank you.’ – CEO

The post Richmond Pharmacology first appeared on immaculate design and marketing agency.

This is what we delivered:

• Brand strategy & development
• Product positioning
• Direct marketing
• Detail aid & sales materials
• Marketing collateral
• Advertising
• Event & display

Campaign outcomes:

• 600% return on Investment (ROI)
• 24% response to 42,000 UK GP mailing list
• 4 marketing awards including the Royal Mail DMA & PM award

The post Sanofi – Stilnoct first appeared on immaculate design and marketing agency.

The campaign used powerful messages and stories from real-life patients. The campaign pieces focused on patient insights and experiences with the data conveyed clearly and concisely for psychiatrists and prescribers.

This is what we delivered:

• Advertising campaign
• Detail aid
• Leave piece
• Market access literature
• Direct mail
• Digital communications
• Sales tools

The post Sanofi – Depakote first appeared on immaculate design and marketing agency.

A range of materials were produced to establish Optegra as the UK’s leading private eye care provider, showcasing their market-leading facilities and faculty of eye care experts – our task was simply to encourage patients to visit their local Optegra eye hospital themselves – and let them do the talking.

We were subsequently asked to launch an existing vision correction treatment, known as refractive lens exchange (RLE), by creating a proprietary brand for the procedure. This was promoted with a nationwide celebrity-driven campaign across all major media channels including national press, radio and a TV campaign.

This is what we delivered:

• Brand strategy & development
• Brand identity & guidelines
• TV, press, radio & outdoor advertising
• Sales & marketing collateral
• Direct marketing
• Exhibition & display
• Responsive websites
• Search Engine Optimisation
• Signage & way-finding

what the client said: ‘immaculate have now changed the way people see eye care’ – Global Marketing Director

The post Optegra – Clarivu first appeared on immaculate design and marketing agency.

We took an existing set of patient materials which was aimed at both very young children and teenagers, repositioning and separating them to better suit each audience. First, we reviewed the content, tailoring it for both patient groups and developed tailored packs suited to each.

The version aimed at younger children included a set of stickers to encourage the children to engage with the material, it also included a height chart to measure their progress with characters to follow along their treatment journey.

The teenage pack utilised a design style more engaging to the age group, with more in-depth information and patient stories selected for that patient group.

Both packs included booklets written specifically for parents/carers which could be easily removed and digital versions of the resources contained within a handy business card style USB

This is what we delivered:

• Patient support programme
• Name generation
• Programme identity
• Patient support pack
• Patient website

what the client said: ‘You made it all so easy for us. Thank you immaculate!’ – Group Product Manager

The post Saizen first appeared on immaculate design and marketing agency.

We challenged our client’s assumptions to deliver solutions that clearly set them apart from the crowd, signalled their strengths and brought clarification to their offer.

This is what we delivered:

• Brand strategy & positioning
• Corporate communications
• Interactive presentation tools
• Corporate & brand movies
• Sales & marketing collateral
• Direct & email marketing
• Website design & implementation

The post NHS Professionals first appeared on immaculate design and marketing agency.

The emphasis was on awareness and the importance of early diagnosis and treatment in primary care. Many of the direct mail pieces focused on tactile experiences, utilising embossing and debossing techniques to create a rough surface, so prescribers could feel a rough skin effect. Others used the high-impact pop-up mechanisms to create impact and a lasting impression.

This is what we delivered:

• Patient posters
• Textured print direct mailings
• Digital communications
• Sales team initiative
• Print advertising

The post Almirall – Actinic Keratosis first appeared on immaculate design and marketing agency.

We were asked to create strategies and communications for a wide portfolio of products in one therapy area for an older patient profile. To us, it was obvious that unification under an umbrella brand would be the best solution.

what the client said: ‘More immaculate than immaculate!’ – UK Brand Manager

The post Almirall first appeared on immaculate design and marketing agency.

immaculate was asked to help conceptualise, design and deliver several meetings to change perceptions, build awareness and educate.

Further to these, we developed an educational skin cancer ‘meeting in a box’ concept and implemented its delivery.

The ‘in touch with skin cancer’ case contained prosthetics, enabling GPs and other HCPs to feel the difference between various skin lesions, all presented in a robust, compact case containing everything you need for an ‘in touch with skin cancer’ meeting. A printed mailer was created to promote the meetings, with specialist printed treatment emulating the prosthetic concept in a tactile way.

immaculate also designed and produced an exhibition stand design promoting Almirall and their ‘in touch with skin cancer’ meetings.

This is what we delivered:

• Campaign identity
• Medical education materials
• Clinical prosthetics
• Digital communications
• Exhibition stand

The post Almirall – In touch with skin cancer first appeared on immaculate design and marketing agency.

The platform was designed and built to support a range of content types and provide continual feedback and assessment throughout each training module. Participants could leave and return when they wanted, without losing their progress and each module was completed with an interactive quiz, feedback and certification.

This is what we delivered:

• Accredited medical educational programme
• Website design and build
• Naming and branding
• Video production
• Activation campaign
• Medical copywriting & referencing

The post IBD Campus first appeared on immaculate design and marketing agency.

From workshops and discussions with the key stakeholders, the umbrella proposition was developed to be rolled out throughout the business. The first piece to be delivered is shown here.

The post Straumann first appeared on immaculate design and marketing agency.