Why customer reviews are an essential feature for e-Commerce

Online retailers are divided in their opinions of customer reviews. There are those who have yet to add this feature to their site, fearing a flurry of negative reviews that will put other customers off buying the product or service in question. Customer reviews however should be viewed as an essential part of e-commerce if […]

How to create successful video content for your website

Image Source Now that no one uses Dial-Up and we can all watch videos without needing to buffer them for twenty minutes beforehand, it’s little wonder that video content is becoming the new big thing in online marketing. Before you rush off to jump on the video bandwagon though, it pays to stop and think about […]

How to create content for e-commerce sites

Brochure sites are not the only ones that need great content – an e-commerce site that offers just the bare minimum of product information and little else is unlikely to be as successful as one that combines online retail with fantastic content that draws customers to the site and then entices them to buy. If […]

Is your site ready for a blog?

You’ll be hard pressed to find a decent site nowadays that doesn’t have a blog – from e-commerce to brochure sites, any website worth its salt has a ‘blog’ button on there somewhere. But what is the benefit of such a feature, and is it really worth the effort? Fresh content can be the key […]

3 tips to keep visitors on your site for longer

“Getting 1,000,000 unique visitors a month will not matter that much if they are all leaving in droves as soon as they get to your homepage. Keeping that traffic on your website is just as important as getting them to your website in the first place.” (SloDive) Image: Adria Richards Everyone knows that one of […]

3 key elements to successful ecommerce

You’ll be hard pressed to find a brick-and-mortar retailer nowadays who doesn’t also have a website, even if it’s just a brochure site designed to bring footfall to their business. However, it’s the ecommerce store that’s king – thanks to the Internet, local businesses are discovering they can attract customers from all over the world, […]

Protect your business logo from copyright fraud

As an artist or designer, having your work copied is surely a frustrating and infuriating experience. As a company, receiving work that is not original sets you up for possible lawsuits, which can have a significant impact on not only your finances but your corporate image and reputation too. So, how to ensure that you […]

How to use the new facebook timeline for brands

Facebook has been busy rolling out timelines not just for users but for brands too. You can switch over to the new timeline already (just look for a message at the top of your brand page) and it’s a good idea to take a quick peek now even if you don’t confirm the change just […]

The 7 deadly web design sins

No web site is perfect – even the most experienced of web designers amongst us have to learn about new mistakes the hard way as new scripts are trialled and different design tools fall in and out of popularity. However, there are some basic web design errors that greatly affect the usability and overall success […]

Google Search Plus Your World – why ‘+1s’ are more than just ‘likes’

As the undisputed leaders of search, it was obvious from the moment that Google announced they were making their first foray into the world of social media that it was going to have major implications on the way that products and brands are found via the search engine. The result is Google, Search Plus Your […]

What could a quantum leap in computing power mean for SEO?

With the news that the University of Bristol has made a major breakthrough in a key area of quantum computing, comes significant baggage for the SEO industry. Google has already expressed its interest in the world of quantum computers, by dabbling with D-Wave’s Chimera chip back in December 2009. That chip was not part of […]

The new Google analytics upgrade brings exciting new data Visualisation

Over the next few weeks Google is going to make the new version of analytics the default for all users. This new interface has all of the best features of the old google analytics but the new version has been organised in a much more user friendly way. It will take a bit of getting […]

Can you compete with the big boys online?

Competing with the big boys online can seem like a daunting task for small brands, but fear not, here are 7 ways to make the most out of your online presence. Use drop shipping to minimise your risks Drop shipping is a great way for small businesses to set up effective e-commerce sites that offer […]

Good design doesn’t stop with CTRL+S

There’s plenty of good material in the archives over at Creative Review, but one of the best posts from this month is their Record Sleeves of the Month article. Album artwork should be a great source of inspiration to any designer – the range of styles is huge. Whether it’s a vintage design, a painting, […]

The fluctuating landscape of search

Search engine optimisation is still a young concept. If Google is now a teenager, then SEO is its twin brother – inherently bonded, full of potential, yet still at times unpredictable. There is constant change, and it can be quick too – I’ve seen certain websites find themselves almost back to square one simply due […]

Google is a Teenager

This year Google has turned into a teenager, but what does this mean to us? We take a look at its meteoric rise from university research project to one of the largest corporations in the world. Started in 1996 by Stanford University students Larry Page and Sergey Brin, Google was officially incorporated in 1998. It […]