Over the next few weeks Google is going to make the new version of analytics the default for all users. This new interface has all of the best features of the old google analytics but the new version has been organised in a much more user friendly way. It will take a bit of getting used to but stick with it as it is a significant improvement.

Not only is the navigation organised in a more sensible way but there are also several new reporting functions that will shed more light on your data. As many of these are brand new check out these links for more information on how to find the reports and how the information can help you learn more about how your visitors are interacting with your website.

Google Analytics Real Time

See visitors interacting with your website right now, page views are reported only seconds after they occur.

Multi-Channel Funnels

This exciting new report allows you to see which channels brought visitors and the paths they used during the 30 days prior to conversion.

Mobile Reporting

With the rapid increase in mobile users this report gives you greater visibility to see the devises that people are using to find your site. Knowing this information will allow you to take steps to optimise for these users.

Flow Visualisation

This highly visual and sophisticated tool graphically shows how visitors navigate through your site. This is a complete re-imagination of the navigation tools available in the old version of Google Analytics.