The brief was to position the company as the leading supplier of Ophthalmic products in the UK.

The company website was rebuilt to present the company’s range of products in a clear manner – whist giving the client the ability to quickly attach documents and media to product pages whist a mobile site was developed to present the site in a simplified form for small screens – whist retaining full functionality and the full product range.

The company also required a bespoke exhibition stand and advertising collateral for a range of new products launched into the UK market.

immaculate where appointed to provide traditional and digital design and marketing support to help Kestrel to become renowned as the most respected distributor of ophthalmic products in the UK.

‘We chose Immaculate our partner as we felt they really understood us and our aims, not only who we are now but also who we want to be in the future. Creative ideas coupled with solid design made it an easy decision. Paul and Phil already feel part of our team.’