Heavy competition from generic products was expected with a looming patent expiry in the UK, so a new breath of life was needed to revive the products positioning with UK GPs in order to prevent sales figures from nodding off!
Some of the outcomes were:
• 600% return on Investment (ROI)
• 24% response to 42,000 UK GP mailing list
• 4 marketing awards including Royal Mail DMA & PM award
A CV from a sheep to Doctors surgeries around the country
A suite of communications to drive awareness and ‘open doors’
Taking the concept to Ireland – have you met Roamin Bleating from Baazone?
All presented within a campaign led contained branded environment
Illustrative brand hero ‘Sidney’
‘When it comes to creativity, innovation and effective marketing solutions, immaculate win hands down!’
Group Marketing Manager
