We were asked to launch an existing vision correction treatment into the market, known as refractive lens exchange (RLE) and to create a proprietary brand for the procedure.
To help us achieve this we needed to educate the target audience in the benefits of RLE under the name Clarivu to create engagement and investigation.
We also needed to create a positive brand association to the corporate brand, Optegra, to encourage transaction through understanding, assurance and trust.
The new way to free yourself from glasses delivered to your door
SEO and PPC campaigning that got noticed – top of page 1 rankings and lead generations a plenty
High quality design, photography and print to compliment this ‘best in class’ offer
Getting noticed by your audiences – the trick is to know where to find them
In good company; in Good Housekeeping, YOU magazine, Hello, Stella, Radio Times, The Times, The Mail on Sunday etc
The destination where the advertising sent the potential to convert enquiries into consultations. Take a look
A series of films to promote the benefits of the procedure and the credibility of the provider - Take a look at one
