Almirall – Actinic Keratosis

Development of a UK campaign which included national advertising, a direct mail campaign targeted at prescribers and an incentive led campaign for the sales team.

The emphasis was on awareness and the importance of early diagnosis and treatment in Primary Care.

Materials included fold out patient posters, rough textured mailings replicating the ‘feel’ of AK skin lesions, a series of HTML emails and 3D pop up mailings.