One of the key drivers to brand success is a strong clinical advocacy and Key Opinion Leader (KOL).

The KOL mapping tool has been developed to enhance individual knowledge and help develop target lists of KOLs most suitable for further attention in any defined therapy area or country to drive sales of any brand.

The KOL information is packaged in a user friendly web based tool, which can be company branded, with integral geographical map that can be accessed by any listed members of the internal or external team (eg marketing, sales, medical, market access).

Contained within the tool is a photo of the individual KOL (where possible) and a summary (biog etc), their key research interests, all publications and contacts details (including email address).

The KOL mapping tool is interactive and additional information can be added by company staff for each KOL as new or useful information is uncovered regarding each customer. In addition a star system is in place for both advocacy and influence along with a list of key attributes (eg good speaker) thus giving the user an ‘at a glance’ knowledge of that KOL based on both internal and external information.

The tool can also be used for setting an individual objective for each KOL which can be tracked by the Marketing/Medical team. This gives all the relevant info on the KOLs prior to a company visit ensuring an informed and targeted discussion.

Lisa Hansen, Pharmaceutical Marketing Consultant at immaculate comments:

‘KOLs are generally impressed if a company representative has taken the time to find out about them and know their key achievements and key studies prior to visiting them. Our KOL Mapping Tool allows companies to enhance their perception and develop relationships with customers and in turn, leads to a strong advocate base of KOLs.’

The KOL Mapping Tool has now adopted by a number of Pharmaceuticals.

To find out more please get in touch with immaculate

The Old Post House, Heath Road, Weybridge, Surrey KT13 8TS United Kingdom

immaculate.co.uk  | +44 (0) 1932 268 899

A.J. Kohn of Blind Five Year Old has written an extensive and thorough guide to all things Google+ that is well worth reading if you run or market your business online. For those short of time though, I’ll cut a long story short and tell you that Search+, as Kohn has named it, no longer bases search results on pages that are most relevant to your search term but instead provides results that are relevant to your search term and to you, personally.

The first point to make, and one that I can’t stress enough, is to get your business on Google+! Then, implement a +1 button on your website – include it on all your product pages if you are an e-commerce company. A +1 works much like a Facebook ‘like’ or a Twitter ‘tweet’ in that it shares that page on the user’s Google+ profile. The (very important) difference here is that the number of +1s a page has will affect where it ranks in Google search results.

When signed into Google, users will see a mixture of generic search results and pages that people in their circles (think, ‘friends’) have +1’d. Having many +1s, regardless of whether they are from the user’s circle lists or not, will also bump a page up in the search results. Another point to note is that content you write on your Google+ page, whether a personal profile or a business page, can also appear in search results, especially if many people have +1’d it, which doesn’t happen with Facebook or Twitter posts.

Basically, by creating a Google+ presence and encouraging website visitors to +1 your pages, you will be increasing your search rankings in a way that may be more effective than any other SEO technique to date. With many businesses yet to cotton on, right now Google+ is offering a low-competition, high-result method of marketing which any business would be crazy to pass up on!

Google has already expressed its interest in the world of quantum computers, by dabbling with D-Wave’s Chimera chip back in December 2009.

That chip was not part of a true quantum computer, but achieved impressive results.

So, what is quantum computing, and how could it affect SEO?

Quantum computing refers to computers which rely on quantum mechanical stuff directly. It’s relatively easy to create a computer which relies on an understanding of quantum mechanics – ‘classic’ computers already do, using semiconductors.

The real trick is to make use of two quantum phenomena:

“Superposition” is the ability of an object to be in a variety of states at once.

“Entanglement” is where changes in one sub-atomic particle are directly reflected in another, linked, sub-atomic particle.

The most likely result of large-scale quantum computing, as far as SEO is concerned, would be an increase in Google’s access to computing power, and a reduction in their use of resources.

If they could focus on maintaining a smaller cluster of quantum computers, for instance, they might be able to use more extensive ‘Mechanical Turk’ methods of verifying sites.

Less likely, if Microsoft got the jump on Google, Bing could stand to make some real gains – better service for websites, and the ability to utterly revamp their search algorithms.

For SEO agencies, it’ll present a range of new challenges.

Larger computing tasks would be run through servers directly owned by Google and Microsoft, which could lead to massive conflicts of interest.

Search engines will be able to run more sophisticated algorithms, and will probably become capable of reliably detecting SEO link-building and keyword patterns. They may penalise traditional SEO.

Content and on-site optimisation might end up being the most important parts of online marketing, and the visible difference between many digital campaigns and traditional advertising will start to disappear.

Don’t worry too much. A major breakthrough is a way off, a good decade by conservative estimates.

But do worry a bit.

The advent of quantum computing will be a game-changer.

Disclaimer: This article was written by the holder of an Arts degree. Nausea, hair loss, or superpowers due to the misapplication of Science^TM are entirely the reader’s fault.

Kestrel Ophthalmics provide a breadth of todays innovations in Ophthalmic products to key clinicians who require outstanding service and support, insightful specialist knowledge and a high caliber of products, delivering successful patient outcomes.

Immaculate have been appointed to provide traditional and digital design and marketing support to help Kestrel to become renowned as the most respected distributor of ophthalmic products in the UK.

Maria Ponsford, Deputy Managing Director at Kestrel Ophthalmics comments:

‘We chose Immaculate our partner as we felt they really understood us and our aims, not only who we are now but also who we want to be in the future. Creative ideas coupled with solid design made it an easy decision. Paul and Phil already feel part of our team.’

All will become clear with the launch of their new website early in the New Year – watch this space!

Not only is the navigation organised in a more sensible way but there are also several new reporting functions that will shed more light on your data. As many of these are brand new check out these links for more information on how to find the reports and how the information can help you learn more about how your visitors are interacting with your website.

Google Analytics Real Time

See visitors interacting with your website right now, page views are reported only seconds after they occur.

Multi-Channel Funnels

This exciting new report allows you to see which channels brought visitors and the paths they used during the 30 days prior to conversion.

Mobile Reporting

With the rapid increase in mobile users this report gives you greater visibility to see the devises that people are using to find your site. Knowing this information will allow you to take steps to optimise for these users.

Flow Visualisation

This highly visual and sophisticated tool graphically shows how visitors navigate through your site. This is a complete re-imagination of the navigation tools available in the old version of Google Analytics.

Are you an Account Executive ready to step up or an Account Manager looking for the next stage of their career? Do you want to create multi-sector solutions for a vast range of businesses? Can you help provide engaging, relevant, innovative strategies and memorable creative experiences that deliver clients the best possible return on their investment?

If you think you got what it takes we’d like to hear from you

No phone calls and No agencies please

Developing product launch promotion communications

Creating tools to facilitate seminar experiences

Delivery of e-Camapaigns through HTML communications

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Presenting the product with attention to detail

Creating brand styled infographics to tell the story

Direct mail and promotional activities to get the product noticed and talked about

Tools that help to inform the patient

Product communications to raise brand profile and align perceptions

Promotional activities to drive awareness and actions

Literature detailing the benefits and functionality of the product

Communications to inform and educate the patient

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Depakote 'Postcards from the edge' campaign mailing used powerful messages from real life sufferers

Campaign pieces focused on patient insights and experiences

Data conveyed clearly and concisely

Campaign materials for psychiatrists and prescribers

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Great Ormond Street Hospital PAH patient information 'filofax' folder

A personal medical record for children suffering from PAH and their families

Detailed information & options for treatment, clearly laid out and colour coded for ease

Setting out the way forward for the brand and educating audiences to present it in an engaging yet consistent way

Brand communication tools to 'tell the Merial story'

Brand engagement activation and identity guidelines to ensure that brand messages are consistently told

Use drop shipping to minimise your risks

Drop shipping is a great way for small businesses to set up effective e-commerce sites that offer a wide range of different products. The risk factor is limited, as there is no need for a large upfront initial investment in stock and it also saves on storage expenses. When someone places an order on your site, you simply need to relay it to the wholesaler, who will post the items directly to the customer. Easy!

Top class customer service doesn’t have to cost a fortune

By simply listening to what your customers say, you can quickly build a great reputation and develop your all-important brand trust. Don’t be afraid to say sorry! A great way to apologise is to gift your customer a money-off coupon – they benefit from a reduced price and you get the chance to make sure that, next time, their experience is spot on.

Build a slick website

It pays to invest in your website, but don’t fall into the trap of thinking that expensive always equals good. An inexpensive site with great usability and a simple design will always win out over an expensive, flashy site that is difficult to navigate.

Test your usability

Usability testing and conversion rate optimisation will help you to increase conversions from your existing customers. You don’t even need to drive lots more traffic – by simply making your site secure, easy to use and a pleasure to browse, a greater proportion of your customers will contact you or complete the payment process, earning you more profits.

Invest in PPC and SEO

Internet marketing is an affordable and highly effective way to increase the amount of traffic to any site and allows small brands to rank alongside the market leaders. Once you have started to invest in SEO your traffic will begin to increase – and as you already have a slick website with an awesome design and great usability, you should have no problem converting all of these new visitors into paying customers.

Develop some awesome content

This can be a resource, infographic, video, blog, or whatever! As long as the content is unique, relevant and interesting you will find that more people visit your site, giving you the opportunity to develop relationships and build a community based around what you do.

Don’t try to run before you can walk

Your site is up and running, you have loads of traffic and a great conversion rate, your relationships and online community is growing – so what’s next? Firstly, just keep doing what you are doing. Make sure that you’re not only good at what you do, but great. Know your niche and once you are established; you can continue to grow the business from there.

Campaigns and materials were designed and developed for particular target audiences, with particular needs, but always with the products and service as drivers for success.

As a standard all pieces are produced in English, French & German, with other translations and adaptations as required.

Fluid iconography to symbolise sound described in bright color ways to appeal to the audience demographic

Giving the brand personality in on and offline environments

A place to come and explore products and enjoy experiences

Bringing it all together online and across Europe

International brand campaigning

Quite simply a place to live the brand

National and international product campaigning

‘more immaculate than immaculate – these guys deliver the goods time after time after time!’

European Marketing Manager

Skyscape is the new standard for a greener, smarter and cost effective cloud solutions which are secure, sustainable and compliant.

Immaculate assisted this ‘assured cloud alliance’ which included such names as Cisco, QinetiQ, EMC and VM ware to position their new cloud services offer and present to the market.

Paul Cutmore, Managing Director at immaculate comments:

‘We sought to communicate Skyscape by creating brand communications that enabled differentiation of the offer. We did this by leveraging value, integrity and social responsibility to develop a core proposition that set them apart and positioned Skyscape for success; in saturated market place.’

Watch this space, literally, for the next installment

Click image to view website

First impressions count for this new consultancy

A wide range of services - click to view website

Always looking to take the brand to the next level

A coffee table piece that embodies the ‘Toothbeary experience’

Patient information leaflet

Patient plan reminder information

Creation of a brand and communications that could stand up within a B2B environment and have the ability to migrate to a B2C

Mobile and tablet compatible website build

Bringing all the services together in one digital environment. Click image to view the website

Classy, sophisticated and elegant – says it all

A CMS driven website to tell the story of this idyllic luxurious retreat - click image to view website

A new identity to bring this once traditional printer in line with their new offer

A website to re-enforce the brand statement described within the new identity and to change audiences perceptions - click image to view website

A new website and service offer differentiation for this consultancy

Developing an identity that could be seen as innovative yet trustworthy and delivering to market was the challenge.

Clean, contemporary and corporate. Click image to view the website

Creating an brand identity that signals the personalities of the business, the individuals within it and delivering communications that present ‘freedom’ - Click on image to view website

Tools to help position the business offer to convince potential clients to switch

The complete service offer remit presented under one consistent communication style

A corporate identity reflective to the refined nature of this start up

A website to promote activities and values - click image to view website

Classic papers, foils and colour ways to promote trust and integrity

Brand identity, guidelines, stationery controls and literature for this revolutionary not for profit Nobel peace prize winner

International fundraising communications

Developing a brand that helps to empower communities around the world

Corporate communications that presented the solidity and innovation of this developer

Corporate identity & stationery tools to build relationships

Sales brochures & brand communications

Direct mail and launch promotional activities

A new identity and online experience for this innovative company

Electronic Workplace website - click image to view website

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