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a-case-study

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Optegra – Clarivu

Getting noticed by your audiences – the trick is to know where to find them

We were asked to launch an existing vision correction treatment into the market, known as refractive lens exchange (RLE) and to create a proprietary brand for the procedure. To help us achieve this we needed to educate the target audience in the benefits of RLE…

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Repucom

Brand look and feel

When we first met RSMG Insights they were a group of individual sports marketing research companies, all with different faces and personalities. They were looking for ways in which to deliver their combined offers around the world and we told what we thought they should…

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Denon & Marantz

Fluid iconography to symbolise sound described in bright color ways to appeal to the audience demographic

Working across multiple sectors and multiple countries, covering the whole EMEA region, we took the whole of the Denon & Marantz product range and made it easy to choose these brands for professional audio visual. Campaigns and materials were designed and developed for particular target…

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Meda Pharmaceuticals

Press Advertising

The brief was to create a campaign for Axorid that conveyed the product’s key messages in a far more succinct and engaging way, taking existing branding and building on some of the positives of the existing materials. Rewriting the key messages and headline, from referencing…

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Sanofi – Stilnoct

A suite of communications to drive awareness and ‘open doors’

Heavy competition from generic products was expected with a looming patent expiry in the UK, so a new breath of life was needed to revive the products positioning with UK GPs in order to prevent sales figures from nodding off! Some of the outcomes were:…

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Richmond Pharmacology

Trails 4 us was developed to provide a vehicle to aid the recruitment of volunteers for the CRO

When it comes to clinical research we found out that most of us seem to have our own defined point of view and don’t mind communicating it. When it came to this client our role was to ensure through intuitive marketing communication strategies, that the…

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Ark Continuity

FSC printed collateral to reflect the sustainability positioning of this data centre provider

Continuously delivering high integrity data centres that are secure, available and sustainable; was the positioning we formulated for this innovative and thought leading developer. The way in which we communicated it, was created to differentiate the offer, support the core proposition and position them for…

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NHS Professionals

An incentive driven campaign to create awareness and stimulate action

Put simply, our job was to provide strategies and communication tools to create the competitive advantage sought by this healthcare recruiter in a saturated market place. We challenged our clients assumptions to deliver solutions that clearly set them apart from the crowd, signalled their strengths…

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Optegra

optegra-eye

World-class hospitals. Expert eye care Optegra is a private specialist provider of ophthalmic services in the UK and selected international markets. Our job was to position Optegra within the market for all of their eye care procedures and create the kind of perception that wins…

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